Q. Who do you think our ideal customer is?
I believe that there are two types of customers that would be drawn to the products and services presented on the homesecurityheros.com website.
1. The victims of identity theft
These are the folks who’ve already been targets of identity theft and have gone through the painful process of regaining their identity. This is often a time-consuming, exhausting process that usually entails dealing with the authorities (sometimes the FBI), banks, and creditors.
One of my neighbors, a senior in his early 80s, recently went through this process and he described it as the “most traumatizing experience” of his life. I believe him.
As a cybersecurity professional, I know that the threat actors behind identity theft, as well as other scams, will stop at nothing to ruin a person’s finances.
For the victim, an incident like this can be a psychological nightmare that may take years to heal from. They may never feel sure that their devices are clean from spyware or malware. And, they may worry that the same thing could happen to them again.
The PTSD from the experience will perhaps drive them to be extra careful and protective of their identity and/or finances and thus, be drawn to buy products or use services that can bring them that peace of mind they’re looking for.
2. Concerned citizens
Concerned citizens are likely to be the website’s largest audience. These are the folks who have never been victims of identity theft, but may watch the news daily (or nightly) and are aware of the problem.
These concerned citizens may also be older, more educated adults, who know they have a lot to lose if their identity was stolen — missed mortgage, car, and recreational vehicle payments, ruined vacations, and the excruciating embarrassment of having something like this happen to them.
Concerned citizens may also be the children of older parents, or the grandkids of an aging grandma or grandpa. These protective family members may want to buy identity theft protection and credit monitoring to help shield their loved ones from financial ruin.
There may definitely more types of people interested in the website, but the two groups I described above, may be the most relevant.